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5 Keys to a Solid Press Release by @berkson0
Writing a great press release isn't always easy, but it doesn't need to be complicated. Too often we think of a press release as the "announcement" and try to include far more than is necessary. In reality, the press release is just one element of a successful announcement. Over the years I've written many press releases for both my businesses as those of others. I've also read and critiqued thousands as an analyst and advisor, often struggling through releases that are more sales than PR, and more tactical than strategically supportive. Here are some of the overlooked keys that, based on my personal and professional experience, can help create a successful press release. 1. A PRESS RELEASE IS ABOUT FACTS A press release is the bedrock of any announcement. It's the factual record intended for journalists and other media professionals to quickly determine what has been announced and why it's important (the value it brings to their readers). Boasts about how great your product is, or