Apple's got a lead. It's not technology. It's not design. It's customer service and customer experience. The battle for dominance in the smartphone market and the consumer "computing" device -- including laptops, tablets and everything in between -- is being fought over operating system (OS) and device superiority. Apple vs. Samsung vs. Nokia. Android vs. iOS vs. Windows Phone. I see so many reviews and comparisons. Apple jumps ahead with iPhone 5, then Samsung pushes further with the Galaxy S4, and now Nokia with it's 1020. There is a lot of excitement and jockeying for supremacy. But there's a big factor that's not being given its due. My two favorite topics: customer service and customer experience. I took a trip to the Apple Store recently to see if they could fix my 2-yr-old iPhone 4S. Sadly they couldn't, but it was an illuminating experience which gave me insight into just how much of a lead Apple has in this market. A Well Oiled Machine The system worked like a well-oiled