Author Archives: Alan Berkson

iPhone Sits on the Cusp of Consumer and Enterprise – Revisited

iPhones and Blackberrys

It’s hard to imagine a world without iPhones, but there was a time when RIM ruled the roost, Blackberry’s were ubiquitous enough to warrant the moniker “Crackberry,” and Blackberry Enterprise Server was the standard for enterprise mobility. IT departments dished out company Blackberry’s to employees and kept them on short, secure leashes. iPhones were the Continue Reading →

Pervasive Media And The Now Generation

UbiquitousAvailability

As much as we think we’re approaching maturity in our ability to create multi-platform content we are still a long way from fully understanding the true potential. Back in the 50′s I Love Lucy was a groundbreaking television show. Among many other firsts, it was the first show to be shot in front of a Continue Reading →

Is Knowing Which Song Comes Next A Critical 21st Century Skill?

Curation

I heard this new song by Jack White, Lazaretto. I’ve listened to it dozens of times. After the umpteenth time it occurred to me that what I really wanted was another song just like it. I wanted to know what song comes next. I tried Pandora and Spotify, but they just didn’t cut it. I Continue Reading →

One Step Ahead Of The Customer

Knowledge_worker

I often talk about my philosophy on blogging, that a blog post is a conversation. This one comes from a conversation with tech author and journalist Howard M. Cohen of HMC Write Now. We were discussing how, with the pace of innovation and evolution in the technology space, vendors and service providers sometimes find themselves in an interesting position — teaching and Continue Reading →

So You Want (A Piece) Of My Attention

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Back in 2011 I was trying to get a handle on the rapidly increasing velocity and agility of communications. Instagram was a new toy with a paltry market value south of $100 million, Android was changing the face of mobile, and Google+ was the new kid on the block.  It was posing a challenge for Continue Reading →

How Do You Eat A Software Implementation?

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How do you eat an elephant? One bite at a time. When it comes to software implementation projects, cloud changes things. Not everything, but a lot of things. Beyond the obvious impact on the need for a level of technology and technology management, there’s something else. With the consumerization of IT, it seems the cloud Continue Reading →

Two Paths To Targeted Advertising

Context Interest

Lately I’ve seen two paths to getting your advertising message to your target audience. They both have a measure of effectiveness and they both require an ever deepening understanding of your consumer — two paths to the same goal.  The challenge is matching content with context. With all the reality shows out there, I’m suggesting one Continue Reading →

Improvisation: We’re Social Media Jazz Musicians

Piano

When I talk to senior management in companies, whether it’s marketing, PR or customer service, I like to ask about how they’re integrating social within their organization. I get a common refrain. There’s always a pause, followed by an explanation as to why it’s difficult or risky. With all the highly publicized social gaffs it’s no Continue Reading →

The Reinvention Of Computer Science

Fortran Coding Form

I had the pleasure of attending an event, “New York: A City for Tech Innovation?” at the Roosevelt House Public Policy Institute at Hunter College recently, part of their Changing New York series. The main event was a panel discussion moderated by Manoush Zomorodi, host of WNYC’s “New Tech City,” which included lively discussion on Continue Reading →

Don’t You Know Who I Am?

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Don’t you know who I am? Big businesses, you can stop reading now. You have no excuse. But you small-to-midsize businesses — you SMB’s — I’m talking to you. A recent phone call got me thinking. I don’t usually answer the phone when I don’t recognize the caller but this time, for some reason, I did. Continue Reading →