It's a coming out party for data. We are recording data at historically unprecedented rates. Have you noticed you keep getting bigger storage devices and somehow continue to fill them up? You're not alone. Not Your Grandparents Data For a long time data was the exclusive domain of dedicated departments of large enterprises powered by complex IT infrastructure. The primary purpose was to capture and maintain transaction data for reporting purposes. Simple stuff like accounting general ledger, sales performance, P&L. The focus was on analysis of the past with terms like data warehouse and business intelligence being thrown into the mix. Where data was once collected and dispensed in a neat and orderly fashion, we now have unprecedented volumes from uncontrolled sources. We've not only increased volume -- from faucet to fire hose -- we've also increased in the number and variety of sources. Big data is not only twenty fire hoses, but it's also the squirt-gun that is consistently