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Category: Corporate Story Worlds

  • Corporate Story Worlds

Is Real-time Engagement the new Real-time Marketing?

  • Posted on December 10, 2013December 15, 2013
  • by Fred McClimans

While Real-time Marketing is considered nirvana for many brands, Real-time Engagement offers an ability to not only market to a fan base but to collaborate and engage with that community on an ongoing basis. If Real-time Marketing was 2013’s new…

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  • Corporate Story Worlds

The New FUD: Full Unwanted Disclosure

  • Posted on January 31, 2013July 2, 2014
  • by Alan Berkson

Here’s a lesson in managing corporate narrative in the age of pervasive communications.

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  • Business Strategy

Looking Forward To 2013

  • Posted on December 31, 2012April 24, 2016
  • by Alan Berkson

Many thanks to all with whom I’ve had the opportunity to connect over this past year: for your friendship, your collaboration and your patronage. Intelligist Group has lots of exciting plans for 2013 and I owe a great deal of it…

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  • Corporate Narrative

Brands, Narratives and Story Worlds – Part 1

  • Posted on October 18, 2012August 15, 2014
  • by Alan Berkson

In Part 1 of this series I talk about the application of cutting edge entertainment IP franchise production techniques to address some of the challenges we see today in corporate communications. Entertainment and corporate communications have intertwined for as long…

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