So we have a challenging dichotomy: there’s a fear in social media that we’re giving too much away, but content seems to be the currency. I wrote a blog a while back called The Age of Thought Leadership in which I discuss the concept of knowledge abundance vs, knowledge scarcity. Which side are you on? Does it matter? …
Beware Of Scope Creep
All entities have a purpose—a reason to exist. To better understand and manage “things” we define them and classify them. It could be a job description, a contract or even a country. I remember as a kid working with my father on a home improvement project. As I was about …
Giving Too Much Away?
A doctor and a lawyer were talking at a party. Their conversation was constantly interrupted by people describing their ailments and asking the doctor for free medical advice. After an hour of this, the exasperated doctor asked the lawyer, “What do you do to stop people from asking you for …
Who’s Going To Read My Blog?
When I talk to my clients about blogging the first question I get is “who’s going to read it?” It’s a reasonable question and a reasonable concern. It’s just the wrong question. …
Dark Matter and Invisible Thought Leaders
He exerts tremendous influence over the purchasing decisions of his social circle, yet he is invisible to all the machinations of corporate marketing. He is an Invisible Thought Leader. …
RIM: A Floor Wax Or A Dessert Topping?
A recent announcement about the debut of RIM’s iPad Challenger made me think about just how much RIM is falling behind with their mobile devices and whether they are even focusing on the right business. Are they a device company or are they a mobile infrastructure company? …
