Category Archives: Influence

5 Keys to a Solid Press Release

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Writing a great press release isn’t always easy, but it doesn’t need to be complicated. Too often we think of a press release as the “announcement” and try to include far more than is necessary. In reality, the press release is just one element of a successful announcement. Over the years I’ve written many press releases Continue Reading →

Can you make something trend?

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Why do things trend? I’m trying to wrap my head around what is, for me, a very interesting question. I was recently involved in a well-meaning effort by some people with very large hearts to create awareness around what many believe is a very important topic. For a short period of time we appeared on the radar Continue Reading →

Mentoring, Networking and Innovation

Photo of sign at Newton-Lee Elementary School in Ashburn, Virginia by Fred McClimans.

This post, co-authored by Alan Berkson with Fred McClimans, originally appeared on October 2, 2011 in  PR Conversations. It has been reprinted and updated here.   History is filled with examples of linkages between networking, mentoring and innovation, but over the centuries the knowledge acquisition ecosystem has changed considerably. There was a time when this process was slow Continue Reading →

Mentoring, Networking and Innovation

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I co-authored a post this week for PR Conversations with Fred McClimans on the impact and role of mentoring. Here is an excerpt. You can find the full article here.  Excerpt: The “hyper-connected” generation Technology, pervasive communication and the global availability of “any information everywhere” have had a negative impact on the state of mentorships. Twenty years Continue Reading →

Clash Of The Brands

There's a storm brewing in corporate circles. No, it's not about jobs, benefits or compensation. It's at the core of the nature of employment. It's setting the stage for a new kind of challenge, or perhaps, conflict. It has always been the goal of corporate relations – Analyst Relations/Customer Relations/Investor Relations/Public Relations, even Sales and Continue Reading →

Turn On, Check In, Hang Out

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What do social check-in’s have to do with “influence”? This was the basis for a recent conversation  I had with Fred McClimans of the McClimans Group. Check out Fred’s most recent post “Are We Ready to Add Cause to Social Check-Ins?” to get a sense of the evolution of social check-in. Have you checked in lately? Foursquare, Gowalla?  Facebook, Continue Reading →

Influence Measurement Optimization™ 2 – Rise of the Mathematicians

This is a follow up to my recent post Influence Measurement Optimization™. There was a lot of discussion surrounding the initial post, so I thought I’d expand on it a bit (with a little nudge from Jonny Bentwood of Edelman. Thanks, Jonny). You Can’t Measure Influence There. I said it. At least not empirically. There Continue Reading →

Influence Measurement Optimization™

There’s lot’s of discussion – pro and con – about trying to measure influence, particularly in social media. The ability to accurately capture, analyze and rank influence is extraordinarily valuable. The key word is “accurately.” There are many vendors (Klout, Peerindex, et al) trying to figure this out. Recently Klout came up with a +K Continue Reading →