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Category: Marketing

  • Marketing

The Age of Influence

  • Posted on September 13, 2010
  • by Alan Berkson

Whether you’re an employee or employer, business or entrepreneur, understanding influence is a critical success factor in the 21st Century.

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  • Marketing

Can’t We Make Webinars More Effective?

  • Posted on July 23, 2010
  • by Alan Berkson

When will sales and marketing departments realize that webinars can be so much more than Powerpoint presentations? It’s not about the technology anymore. The technology is out there and the audience is sophisticated enough to use it.

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  • Marketing

A Chink in the Apple Armor

  • Posted on July 20, 2010April 24, 2016
  • by Alan Berkson

There’s a chink in the armor. A blemish on the Apple mystique. Rather than accept responsibility for a problem with his product and maintain it’s elevated status, he’s “lowered” Apple and the iPhone to the level of every other Smartphone.

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  • CRM

Back In Business

  • Posted on July 17, 2010October 26, 2011
  • by Alan Berkson

Ahh…finally! At last our Intrepid Hero can get back to focusing on the reason he’s in Alabama in the first place – assisting with the oil spill cleanup effort.

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  • CRM

Shouldn’t Customer Service be a Marketing Opportunity?

  • Posted on July 7, 2010October 26, 2011
  • by Alan Berkson

How would Texas-native Michael Dell have responded had he known there was a Dell customer lending a hand in the Gulf cleanup who needed a little extra attention? What public relations opportunity was missed?

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