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Category: Media

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Is Real-time Engagement the new Real-time Marketing?

  • Posted on December 10, 2013December 15, 2013
  • by Fred McClimans

While Real-time Marketing is considered nirvana for many brands, Real-time Engagement offers an ability to not only market to a fan base but to collaborate and engage with that community on an ongoing basis. If Real-time Marketing was 2013’s new…

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  • Education

That Third Kind Of Vet

  • Posted on December 20, 2012September 21, 2015
  • by Alan Berkson

Being able to properly vet might be the most important skill of the 21st Century. Not curing sick animals. Not retiring from military service. I’m talking about “subjecting to thorough examination or evaluation.” We’ve been trained to rely on experts…

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  • Media

Raise Your Hand If You Haven’t Seen Casablanca

  • Posted on December 19, 2012
  • by Alan Berkson

One of the greatest movies ever made, yet I would wager too few people have seen it. It’s an old movie. It’s stale content. In a society that monetizes consumption, those responsible for marketing content give choices that involve profitable…

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