When I talk to my clients about blogging the first question I get is “who’s going to read it?” It’s a reasonable question and a reasonable concern. It’s just the wrong question.
He exerts tremendous influence over the purchasing decisions of his social circle, yet he is invisible to all the machinations of corporate marketing. He is an Invisible Thought Leader.
So, not only had Aeropostale customer service been curt and unapologetic, they were wrong!
Whether you’re an employee or employer, business or entrepreneur, understanding influence is a critical success factor in the 21st Century.
And that’s when it struck me. Here, truly, was the demise of print media.
Thought leadership. Personal branding. Buzz words in social media. But there’s meat on these bones. I’ve had so many conversations in the past few weeks surrounding the the value of social media that I figured I better write it down.…
Yes, social media can be hazardous to our professional lives. Like any powerful tool, it must be used wisely. But the upside is tremendous.
You can’t buy a Twitter follower list. You have to earn it.
Ahh…finally! At last our Intrepid Hero can get back to focusing on the reason he’s in Alabama in the first place – assisting with the oil spill cleanup effort.
I am an collaborative worker. I have always worked in office environments where there is a free flow of conversation: work and personal. In a normal office environment you talk about your day, discuss work issues, joke about what’s happening in the…