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Clash Of The Brands by @berkson0
There's a storm brewing in corporate circles. No, it's not about jobs, benefits or compensation. It's at the core of the nature of employment. It's setting the stage for a new kind of challenge, or perhaps, conflict. It has always been the goal of corporate relations – Analyst Relations/Customer Relations/Investor Relations/Public Relations, even Sales and Marketing – to balance corporate messaging and the perceptions of internal and external parties. Now this messaging equation has become even more complicated. Employee or Partner? A while back in my post The Age of Thought Leadership, I wrote: The impact of personal brands will have far reaching consequences in the nature of employment in the 21st century. It's opened up new avenues for career growth and is causing employers to rethink traditional management principles and archetypes. Let's go back 30 years. Were you to look for a thought leader you'd find (the majority of) them