/corporate narrative the art of corporate storytelling/

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Corporate Narrative

  • The company’s vision, ethos and founding principles;
  • The company’s messages, themes and aspirational elements;
  • What the company is giving to the world: your products, services and your actions.

The Challenges of Corporate Narrative

  • Glass Houses
  • People Will Talk
  • Conducting the Orchestra

Glass Houses


People Will Talk


Conducting The Orchestra


The More Things Change…

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