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Pervasive Media And The Now Generation

  • Posted on August 1, 2014
  • by Alan Berkson

As much as we think we’re approaching maturity in our ability to create multi-platform content we are still a long way from fully understanding the true potential. Back in the 50’s I Love Lucy was a groundbreaking television show. Among…

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  • Education

Is Knowing Which Song Comes Next A Critical 21st Century Skill?

  • Posted on June 30, 2014June 30, 2014
  • by Alan Berkson

I heard this new song by Jack White, Lazaretto. I’ve listened to it dozens of times. After the umpteenth time it occurred to me that what I really wanted was another song just like it. I wanted to know what…

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  • Education

One Step Ahead Of The Customer

  • Posted on June 24, 2014June 14, 2017
  • by Alan Berkson

I often talk about my philosophy on blogging, that a blog post is a conversation. This one comes from a conversation with tech author and journalist Howard M. Cohen of HMC Write Now. We were discussing how, with the pace of innovation and…

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  • IBM Midsize Business

So You Want (A Piece) Of My Attention

  • Posted on May 30, 2014May 30, 2014
  • by Alan Berkson

Back in 2011 I was trying to get a handle on the rapidly increasing velocity and agility of communications. Instagram was a new toy with a paltry market value south of $100 million, Android was changing the face of mobile,…

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  • IBM Midsize Business

How Do You Eat A Software Implementation?

  • Posted on May 1, 2014May 1, 2014
  • by Alan Berkson

How do you eat an elephant? One bite at a time. When it comes to software implementation projects, cloud changes things. Not everything, but a lot of things. Beyond the obvious impact on the need for a level of technology…

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  • Corporate Narrative

Two Paths To Targeted Advertising

  • Posted on March 30, 2014
  • by Alan Berkson

Lately I’ve seen two paths to getting your advertising message to your target audience. They both have a measure of effectiveness and they both require an ever deepening understanding of your consumer — two paths to the same goal.  The…

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  • Customer Service

Improvisation: We’re Social Media Jazz Musicians

  • Posted on March 27, 2014June 1, 2016
  • by Alan Berkson

When I talk to senior management in companies, whether it’s marketing, PR or customer service, I like to ask about how they’re integrating social within their organization. I get a common refrain. There’s always a pause, followed by an explanation as…

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  • IBM Midsize Business

The Reinvention Of Computer Science

  • Posted on February 28, 2014April 9, 2014
  • by Alan Berkson

I had the pleasure of attending an event, “New York: A City for Tech Innovation?” at the Roosevelt House Public Policy Institute at Hunter College recently, part of their Changing New York series. The main event was a panel discussion…

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  • CRM

Don’t You Know Who I Am?

  • Posted on February 26, 2014February 26, 2014
  • by Alan Berkson

Don’t you know who I am? Big businesses, you can stop reading now. You have no excuse. But you small-to-midsize businesses — you SMB’s — I’m talking to you. A recent phone call got me thinking. I don’t usually answer the…

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  • Corporate Narrative

Corporate Narrative: The Art of Corporate Storytelling

  • Posted on January 21, 2014January 21, 2014
  • by Alan Berkson

This article first appeared as a guest post on Paul Greenberg’s ZDNET blog. It was a follow up to my post Brands, Narratives and Story Worlds. Many thanks to Paul for letting me tell my story. I know this post…

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