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Tag: Corporate Narrative

  • Business Strategy

Looking Forward To 2014

  • Posted on January 6, 2014April 24, 2016
  • by Alan Berkson

A heartfelt “thank you” to all of you for your friendship, collaboration and patronage. 2013 was an exciting year for Intelligist Group and I owe a great deal of it to the incredible people with whom I connect on a…

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  • Corporate Narrative

#Narrative: Throwing Bourbon On The Fire

  • Posted on March 8, 2013April 12, 2013
  • by Alan Berkson

From a minor tweet about the length of time it takes to char a barrel for making bourbon to a congratulatory tweet from KFC… How Maker’s Mark missed the mark with their brand strategy. (Note: Date sequences have been adjusted to highlight flows of conversations and threaded discussions)

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  • Corporate Story Worlds

The New FUD: Full Unwanted Disclosure

  • Posted on January 31, 2013July 2, 2014
  • by Alan Berkson

Here’s a lesson in managing corporate narrative in the age of pervasive communications.

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