Tag Archives: Ibm

Two Paths To Targeted Advertising

Context Interest

Lately I’ve seen two paths to getting your advertising message to your target audience. They both have a measure of effectiveness and they both require an ever deepening understanding of your consumer — two paths to the same goal.  The challenge is matching content with context. With all the reality shows out there, I’m suggesting one Continue Reading →

Improvisation: We’re Social Media Jazz Musicians

Piano

When I talk to senior management in companies, whether it’s marketing, PR or customer service, I like to ask about how they’re integrating social within their organization. I get a common refrain. There’s always a pause, followed by an explanation as to why it’s difficult or risky. With all the highly publicized social gaffs it’s no Continue Reading →

The Reinvention Of Computer Science

Fortran Coding Form

I had the pleasure of attending an event, “New York: A City for Tech Innovation?” at the Roosevelt House Public Policy Institute at Hunter College recently, part of their Changing New York series. The main event was a panel discussion moderated by Manoush Zomorodi, host of WNYC’s “New Tech City,” which included lively discussion on Continue Reading →

Don’t You Know Who I Am?

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Don’t you know who I am? Big businesses, you can stop reading now. You have no excuse. But you small-to-midsize businesses — you SMB’s — I’m talking to you. A recent phone call got me thinking. I don’t usually answer the phone when I don’t recognize the caller but this time, for some reason, I did. Continue Reading →

The Institutional Technology Gap

404 Error

I was watching Twitter Co-Founder Biz Stone do an interview on a morning talk show recently. Just before the break they asked him about what he thought about the much maligned healthcare.gov debut. The response from Biz: “I think they should have just made a clever ‘I’m sorry our website is down’ error page. Here are Continue Reading →

Where Oh Where Is My Cloud Middleware?

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As I wrote in Who’s Dictating Cloud App’s in the Enterprise?, the “there’s an app for that” culture has trained us to find our own technology solutions to our problems. While it gives consumers a wonderful variety of solutions, this culture creates a challenge for businesses, with lots of data in disconnected application environments. These pockets Continue Reading →

It’s Time For An Internal Garage Sale…For Your Data

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We’ve all been there. The closets are full. The basement is full. The garage is full. It’s time for a garage sale. What are you selling? This is all stuff that at some point had value to you but now is just collecting dust and taking up space. So you put up flyers around the Continue Reading →

The Anatomy of Anonymity

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{EAV:a9599a7331a1f16c} Anonymize. That’s a word I hear often these days in terms of how businesses are managing the challenge of balancing the value proposition of Big Data against concerns of privacy. Therein lies a dichotomy of a customized experience vs. the privacy advocates. It’s clear being able to correlate data with specific individuals has enormous value Continue Reading →

2 Key Principles To Keep Your Small Business In Business

SMB stands for Small and Medium-sized Business. Today I want to talk to the small businesses. I’ve written a lot about cloud computing, backup strategies and disaster recovery .These are important topics for larger organizations. For smaller organizations, they are not important. They are critical. Small businesses are a cornerstone of our economy and yet Continue Reading →

3 Infrastructure Reasons The Cloud Makes Sense For Application Development

Cloudshare

I don’t often blog on specific products or services but I when I recently saw the new partnership between IBM and Cloudshare for agile development I had an epiphany. What caught my attention was not the specific features of the individual products or the combined partnership but the logical application of technologies to solve a long-standing problem. Continue Reading →