Many thanks to all with whom I’ve had the opportunity to connect over this past year: for your friendship, your collaboration and your patronage. Intelligist Group has lots of exciting plans for 2013 and I owe a great deal of it to the incredible people I connect with on a daily …
Brands, Narratives and Story Worlds – Part 1
In Part 1 of this series I talk about the application of cutting edge entertainment IP franchise production techniques to address some of the challenges we see today in corporate communications. Entertainment and corporate communications have intertwined for as long as there have been things to sell and stories to …
The Age of Twitter’s Platform
As usual, Fred McClimans got me to thinking with this blog post in a tweet: Are we witnessing the beginning of the profitability of Twitter AND the end of its present value? @berkson0 @nigelcameron — FRED MCCLIMANS (@fredmcclimans) June 30, 2012 It’s my basic operating premise that most businesses don’t …
Big Data: Is The Answer 42?
Large enterprises have wrestled with massive amounts of data for a long time. As technology migrates out of the IT department and into the boardroom for many businesses, it’s creating complications and confusion in many areas. There is a rush to process all this data to get answers. The challenge: …
Can you make something trend?
Why do things trend? I’m trying to wrap my head around what is, for me, a very interesting question. I was recently involved in a well-meaning effort by some people with very large hearts to create awareness around what many believe is a very important topic. For a short period of …
Upping The Ante On Social For Recruitment
So, yes, a long time ago I applied for a job at CA. I recently received an email (see picture below) that said: Dear Alan, We noted your interest in CA Technologies career opportunities and that you’ve previously applied to our Careers site, and wanted to invite you to join …
Faces of Pervasive Communications
So what exactly IS pervasive communications? I get that question a lot these days. I am starting a new series here dedicated to fleshing out what it means to me and, more important, what it could mean for you. One aspect of pervasive communications is considering the types of communications that …
Looking Forward To 2012
Looking Forward To 2012 A heartfelt thank you to all of you with whom I’ve had the opportunity to connect over this past year: for your friendship, your collaboration and your patronage. Intelligist Group has some really strong momentum heading into 2012 and I owe a great deal of it …
Mentoring, Networking and Innovation
This post, co-authored by Alan Berkson with Fred McClimans, originally appeared on October 2, 2011 in PR Conversations. It has been reprinted and updated here. History is filled with examples of linkages between networking, mentoring and innovation, but over the centuries the knowledge acquisition ecosystem has changed considerably. There was a time …
Let’s Call It What It Is: Pervasive Communication
I don’t want to talk about social media. I don’t want to talk about social business. I don’t want to talk about social enterprise. At least not in the context which many people seem to be using it these days. Businesses are not social. People are social. Supreme Court precedent aside, …










