Tag Archives: Theodore Levitt

What Business Are You In?

Many businesses suffer from an affliction known as “marketing myopia“, a term ably presented and explored by¬†Theodore Levitt in Harvard Business Review. A central component of Levitt’s essay is the danger in focusing on products rather than customers. While this was written in 1960, it still rings true today. For many companies there is a Continue Reading →

The Age of Twitter’s Platform

Cupping Water

As usual, Fred McClimans got me to thinking with this blog post in a tweet: Are we witnessing the beginning of the profitability of Twitter AND the end of its present value? @berkson0 @nigelcameron — FRED MCCLIMANS (@fredmcclimans) June 30, 2012 It’s my basic operating premise that most businesses don’t know what business they’re in. Continue Reading →