From a minor tweet about the length of time it takes to char a barrel for making bourbon to a congratulatory tweet from KFC… How Maker’s Mark missed the mark with their brand strategy. (Note: Date sequences have been adjusted to highlight flows of conversations and threaded discussions) …
Here’s a lesson in managing corporate narrative in the age of pervasive communications. …
As usual, Fred McClimans got me to thinking with this blog post in a tweet: Are we witnessing the beginning of the profitability of Twitter AND the end of its present value? @berkson0 @nigelcameron — FRED MCCLIMANS (@fredmcclimans) June 30, 2012 It’s my basic operating premise that most businesses don’t …
I believe in serendipity. For some time now I’ve been puzzled by Pinterest. The massive popularity and implications of value proposition seemed to be tantalizingly out of reach. I get it now. Or, at least a part of it. Let me explain. I attended a seminar at New York XPO in …
Why do things trend? I’m trying to wrap my head around what is, for me, a very interesting question. I was recently involved in a well-meaning effort by some people with very large hearts to create awareness around what many believe is a very important topic. For a short period of …
So what exactly IS pervasive communications? I get that question a lot these days. I am starting a new series here dedicated to fleshing out what it means to me and, more important, what it could mean for you. One aspect of pervasive communications is considering the types of communications that …
I don’t want to talk about social media. I don’t want to talk about social business. I don’t want to talk about social enterprise. At least not in the context which many people seem to be using it these days. Businesses are not social. People are social. Supreme Court precedent aside, …
What do social check-in’s have to do with “influence”? This was the basis for a recent conversation I had with Fred McClimans of the McClimans Group. Check out Fred’s most recent post “Are We Ready to Add Cause to Social Check-Ins?” to get a sense of the evolution of social check-in. Have you checked …
All entities have a purpose—a reason to exist. To better understand and manage “things” we define them and classify them. It could be a job description, a contract or even a country. I remember as a kid working with my father on a home improvement project. As I was about …
A doctor and a lawyer were talking at a party. Their conversation was constantly interrupted by people describing their ailments and asking the doctor for free medical advice. After an hour of this, the exasperated doctor asked the lawyer, “What do you do to stop people from asking you for …
