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Let’s Call It What It Is: Pervasive Communication

  • Posted on October 12, 2011February 26, 2014
  • by Alan Berkson

I don’t want to talk about social media. I don’t want to talk about social business. I don’t want to talk about social enterprise. At least not in the context which many people seem to be using it these days. Businesses…

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  • Business Strategy

Turn On, Check In, Hang Out

  • Posted on August 1, 2011November 9, 2011
  • by Alan Berkson

What do social check-in’s have to do with “influence”? This was the basis for a recent conversation  I had with Fred McClimans of the McClimans Group. Check out Fred’s most recent post “Are We Ready to Add Cause to Social Check-Ins?” to get…

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  • Business Strategy

Beware Of Scope Creep

  • Posted on January 4, 2011April 20, 2012
  • by Alan Berkson

All entities have a purpose—a reason to exist. To better understand and manage “things” we define them and classify them. It could be a job description, a contract or even a country. I remember as a kid working with my…

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  • Business Strategy

Giving Too Much Away?

  • Posted on December 9, 2010October 26, 2012
  • by Alan Berkson

A doctor and a lawyer were talking at a party. Their conversation was constantly interrupted by people describing their ailments and asking the doctor for free medical advice. After an hour of this, the exasperated doctor asked the lawyer, “What…

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  • General

3 Reasons YOU Are Not A Thought Leader

  • Posted on November 16, 2010June 11, 2011
  • by Alan Berkson

A while back I wrote a blog called The Age of Thought Leadership. Sometimes, to define something, it helps to define what it is NOT, so I thought I’d have a little fun. I hope you take it in the spirit in which is was intended.

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  • Social Media

Shout It From The Rooftops

  • Posted on August 10, 2010
  • by Alan Berkson

Yes, social media can be hazardous to our professional lives. Like any powerful tool, it must be used wisely. But the upside is tremendous.

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  • Social Media

4 Reasons I Like Twitter

  • Posted on July 29, 2010
  • by Alan Berkson

You can’t buy a Twitter follower list. You have to earn it.

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  • Marketing

Can’t We Make Webinars More Effective?

  • Posted on July 23, 2010
  • by Alan Berkson

When will sales and marketing departments realize that webinars can be so much more than Powerpoint presentations? It’s not about the technology anymore. The technology is out there and the audience is sophisticated enough to use it.

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  • Social Media

Social Media is the New Water Cooler

  • Posted on July 14, 2010
  • by Alan Berkson

I am an collaborative worker. I have always worked in office environments where there is a free flow of conversation: work and personal. In a normal office environment you talk about your day, discuss work issues, joke about what’s happening in the…

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