What do social check-in's have to do with "influence"? This was the basis for a recent conversation I had with Fred McClimans of the McClimans Group. Check out Fred's most recent post "Are We Ready to Add Cause to Social Check-Ins?" to get a sense of the evolution of social check-in. Have you checked in lately? Foursquare, Gowalla? Facebook, Twitter, or Google+? Why do you do it? To earn reward points or get discounts/freebies? Or is it something more? The Baby Boomers had their heyday in the 60's with the famous Timothy Leary phrase "Turn on, tune in, drop out." They had civil rights, anti-war protests and sexual freedom. My generation, Generation X, will be known for big hair, Madonna, Gordon Gekko and urban decay. Nice. And Generation Y a.k.a. the Millennials? Well, they are the forefront of a new age. I seem to have missed all the cool generations. Baby Boomers and Gen X are a bit suspicious of social check-in, but Gen Y/Millennials embrace it. What going one here?