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Tag: brand narrative

  • Corporate Narrative

#Narrative: Throwing Bourbon On The Fire

  • Posted on March 8, 2013April 12, 2013
  • by Alan Berkson

From a minor tweet about the length of time it takes to char a barrel for making bourbon to a congratulatory tweet from KFC… How Maker’s Mark missed the mark with their brand strategy. (Note: Date sequences have been adjusted to highlight flows of conversations and threaded discussions)

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  • Corporate Narrative

Brands, Narratives and Story Worlds – Part 1

  • Posted on October 18, 2012August 15, 2014
  • by Alan Berkson

In Part 1 of this series I talk about the application of cutting edge entertainment IP franchise production techniques to address some of the challenges we see today in corporate communications. Entertainment and corporate communications have intertwined for as long…

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