I don’t want to talk about social media. I don’t want to talk about social business. I don’t want to talk about social enterprise. At least not in the context which many people seem to be using it these days. Businesses…
Category: Business Strategy
It’s a coming out party for data. We are recording data at historically unprecedented rates. Have you noticed you keep getting bigger storage devices and somehow continue to fill them up? You’re not alone. Not Your Grandparents Data For a long time…
What do social check-in’s have to do with “influence”? This was the basis for a recent conversation I had with Fred McClimans of the McClimans Group. Check out Fred’s most recent post “Are We Ready to Add Cause to Social Check-Ins?” to get…
There’s lot’s of discussion – pro and con – about trying to measure influence, particularly in social media. The ability to accurately capture, analyze and rank influence is extraordinarily valuable. The key word is “accurately.” There are many vendors (Klout,…
What could you learn if you sat down with your toughest critics, your mind open and your mouth shut?
One of the biggest challenges in selling professional services is dealing with buyers’ preconceptions of who is best qualified to help them. It seems most buyers want to find something more than someone who has done it before. They want…
So we have a challenging dichotomy: there’s a fear in social media that we’re giving too much away, but content seems to be the currency. I wrote a blog a while back called The Age of Thought Leadership in which I discuss the concept of knowledge abundance vs, knowledge scarcity. Which side are you on? Does it matter?
All entities have a purpose—a reason to exist. To better understand and manage “things” we define them and classify them. It could be a job description, a contract or even a country. I remember as a kid working with my…
A doctor and a lawyer were talking at a party. Their conversation was constantly interrupted by people describing their ailments and asking the doctor for free medical advice. After an hour of this, the exasperated doctor asked the lawyer, “What…
When I talk to my clients about blogging the first question I get is “who’s going to read it?” It’s a reasonable question and a reasonable concern. It’s just the wrong question.