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Category: IBM Midsize Business

  • IBM Midsize Business

So You Want (A Piece) Of My Attention

  • Posted on May 30, 2014May 30, 2014
  • by Alan Berkson

Back in 2011 I was trying to get a handle on the rapidly increasing velocity and agility of communications. Instagram was a new toy with a paltry market value south of $100 million, Android was changing the face of mobile,…

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  • IBM Midsize Business

How Do You Eat A Software Implementation?

  • Posted on May 1, 2014May 1, 2014
  • by Alan Berkson

How do you eat an elephant? One bite at a time. When it comes to software implementation projects, cloud changes things. Not everything, but a lot of things. Beyond the obvious impact on the need for a level of technology…

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  • Corporate Narrative

Two Paths To Targeted Advertising

  • Posted on March 30, 2014
  • by Alan Berkson

Lately I’ve seen two paths to getting your advertising message to your target audience. They both have a measure of effectiveness and they both require an ever deepening understanding of your consumer — two paths to the same goal.  The…

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  • Customer Service

Improvisation: We’re Social Media Jazz Musicians

  • Posted on March 27, 2014June 1, 2016
  • by Alan Berkson

When I talk to senior management in companies, whether it’s marketing, PR or customer service, I like to ask about how they’re integrating social within their organization. I get a common refrain. There’s always a pause, followed by an explanation as…

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  • IBM Midsize Business

The Reinvention Of Computer Science

  • Posted on February 28, 2014April 9, 2014
  • by Alan Berkson

I had the pleasure of attending an event, “New York: A City for Tech Innovation?” at the Roosevelt House Public Policy Institute at Hunter College recently, part of their Changing New York series. The main event was a panel discussion…

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  • CRM

Don’t You Know Who I Am?

  • Posted on February 26, 2014February 26, 2014
  • by Alan Berkson

Don’t you know who I am? Big businesses, you can stop reading now. You have no excuse. But you small-to-midsize businesses — you SMB’s — I’m talking to you. A recent phone call got me thinking. I don’t usually answer the…

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  • IBM Midsize Business

The Institutional Technology Gap

  • Posted on October 24, 2013October 25, 2013
  • by Alan Berkson

I was watching Twitter Co-Founder Biz Stone do an interview on a morning talk show recently. Just before the break they asked him about what he thought about the much maligned healthcare.gov debut. The response from Biz: “I think they should…

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  • IBM Midsize Business

Where Oh Where Is My Cloud Middleware?

  • Posted on September 28, 2013January 4, 2017
  • by Alan Berkson

As I wrote in Who’s Dictating Cloud App’s in the Enterprise?, the “there’s an app for that” culture has trained us to find our own technology solutions to our problems. While it gives consumers a wonderful variety of solutions, this culture creates…

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  • IBM Midsize Business

It’s Time For An Internal Garage Sale…For Your Data

  • Posted on September 6, 2013
  • by Alan Berkson

We’ve all been there. The closets are full. The basement is full. The garage is full. It’s time for a garage sale. What are you selling? This is all stuff that at some point had value to you but now…

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  • IBM Midsize Business

The Anatomy of Anonymity

  • Posted on April 23, 2013March 1, 2015
  • by Alan Berkson

Anonymize. That’s a word I hear often these days in terms of how businesses are managing the challenge of balancing the value proposition of Big Data against concerns of privacy. Therein lies a dichotomy of a customized experience vs. the…

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