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Tag: Content

  • IBM Midsize Business

Don’t Just Share, Give It Context

  • Posted on November 27, 2014March 14, 2019
  • by Alan Berkson

To Share Is Human; To Give Context, Divine.  We live in a world of abbreviated communications. In place of extended conversation we have text messages, 140 character tweets, and emoticons. While these shortcuts provide velocity to communications it’s often at…

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  • Business Strategy

I Make Pancakes. What Do You Do?

  • Posted on August 8, 2013
  • by Alan Berkson

It’s tough to get people excited about too many things at once. What I have found, though, is people remember the things that make ME the most excited.
Sound familiar? So I try to keep it simple. When it comes to food, I make breakfast. And for breakfast, I make pancakes.

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  • Media

Raise Your Hand If You Haven’t Seen Casablanca

  • Posted on December 19, 2012
  • by Alan Berkson

One of the greatest movies ever made, yet I would wager too few people have seen it. It’s an old movie. It’s stale content. In a society that monetizes consumption, those responsible for marketing content give choices that involve profitable…

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  • Business Strategy

Who’s Going To Read My Blog?

  • Posted on October 13, 2010July 10, 2017
  • by Alan Berkson

When I talk to my clients about blogging the first question I get is “who’s going to read it?” It’s a reasonable question and a reasonable concern. It’s just the wrong question.

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