Lately I’ve seen two paths to getting your advertising message to your target audience. They both have a measure of effectiveness and they both require an ever deepening understanding of your consumer — two paths to the same goal. The…
Tag: IBM Midsize Business
When I talk to senior management in companies, whether it’s marketing, PR or customer service, I like to ask about how they’re integrating social within their organization. I get a common refrain. There’s always a pause, followed by an explanation as…
I had the pleasure of attending an event, “New York: A City for Tech Innovation?” at the Roosevelt House Public Policy Institute at Hunter College recently, part of their Changing New York series. The main event was a panel discussion…
Don’t you know who I am? Big businesses, you can stop reading now. You have no excuse. But you small-to-midsize businesses — you SMB’s — I’m talking to you. A recent phone call got me thinking. I don’t usually answer the…
I was watching Twitter Co-Founder Biz Stone do an interview on a morning talk show recently. Just before the break they asked him about what he thought about the much maligned healthcare.gov debut. The response from Biz: “I think they should…
We’ve all been there. The closets are full. The basement is full. The garage is full. It’s time for a garage sale. What are you selling? This is all stuff that at some point had value to you but now…
Anonymize. That’s a word I hear often these days in terms of how businesses are managing the challenge of balancing the value proposition of Big Data against concerns of privacy. Therein lies a dichotomy of a customized experience vs. the…
So Microsoft is changing the way they license users. Interesting to see that perhaps the balance of power has returned to the users. Software licensing has always been a strange animal. I recall well my days as an IT integrator and…
I don’t often blog on specific products or services but I when I recently saw the new partnership between IBM and Cloudshare for agile development I had an epiphany. What caught my attention was not the specific features of the individual products…
I recently asked the following question on the IBM for Midsize Businesses group on Linkedin as a basis for discussion and a means to crowdsource some tips and best practices for IT security: Security attacks often arrive unannounced, but a…