The names may change but the fundamentals stay the same. When I first started in IT they called it outsourcing. It was something big companies did and the service was delivered by other big companies. SaaS and cloud services have…
Tag: IBM
It’s hard to imagine a world without iPhones, but there was a time when RIM ruled the roost, Blackberry’s were ubiquitous enough to warrant the moniker “Crackberry,” and Blackberry Enterprise Server was the standard for enterprise mobility. IT departments dished…
I heard this new song by Jack White, Lazaretto. I’ve listened to it dozens of times. After the umpteenth time it occurred to me that what I really wanted was another song just like it. I wanted to know what…
Back in 2011 I was trying to get a handle on the rapidly increasing velocity and agility of communications. Instagram was a new toy with a paltry market value south of $100 million, Android was changing the face of mobile,…
How do you eat an elephant? One bite at a time. When it comes to software implementation projects, cloud changes things. Not everything, but a lot of things. Beyond the obvious impact on the need for a level of technology…
Lately I’ve seen two paths to getting your advertising message to your target audience. They both have a measure of effectiveness and they both require an ever deepening understanding of your consumer — two paths to the same goal. The…
When I talk to senior management in companies, whether it’s marketing, PR or customer service, I like to ask about how they’re integrating social within their organization. I get a common refrain. There’s always a pause, followed by an explanation as…
I had the pleasure of attending an event, “New York: A City for Tech Innovation?” at the Roosevelt House Public Policy Institute at Hunter College recently, part of their Changing New York series. The main event was a panel discussion…
Don’t you know who I am? Big businesses, you can stop reading now. You have no excuse. But you small-to-midsize businesses — you SMB’s — I’m talking to you. A recent phone call got me thinking. I don’t usually answer the…
I was watching Twitter Co-Founder Biz Stone do an interview on a morning talk show recently. Just before the break they asked him about what he thought about the much maligned healthcare.gov debut. The response from Biz: “I think they should…
