This article first appeared as a guest post on Paul Greenberg’s ZDNET blog. It was a follow up to my post Brands, Narratives and Story Worlds. Many thanks to Paul for letting me tell my story. I know this post…
Tag: Transmedia
Thought leadership. Personal branding. Buzz words in social media. But there’s meat on these bones. I’ve had so many conversations in the past few weeks surrounding the the value of social media that I figured I better write it down.…