The Anatomy of Anonymity

8675175903_692ec68283

Anonymize. That’s a word I hear often these days in terms of how businesses are managing the challenge of balancing the value proposition of Big Data against concerns of privacy. Therein lies a dichotomy of a customized experience vs. the privacy advocates. It’s clear being able to correlate data with specific …

Continue Reading →

#Narrative: Throwing Bourbon On The Fire

Makers Mark

From a minor tweet about the length of time it takes to char a barrel for making bourbon to a congratulatory tweet from KFC… How Maker’s Mark missed the mark with their brand strategy. (Note: Date sequences have been adjusted to highlight flows of conversations and threaded discussions) …

Continue Reading →

The New FUD: Full Unwanted Disclosure

NO FUD

Here’s a lesson in managing corporate narrative in the age of pervasive communications. …

Continue Reading →

Looking Forward To 2013

4b15f36651f111e290b722000a9f0a3d_7

Many thanks to all with whom I’ve had the opportunity to connect over this past year: for your friendship, your collaboration and your patronage. Intelligist Group has lots of exciting plans for 2013 and I owe a great deal of it to the incredible people I connect with on a daily …

Continue Reading →

Instagram And The Art Of Negotiation

Instragram

Negotiation is not black and white. It’s infinite shades of gray. However, it’s incumbent upon each party in the negotiation to understand two important positions: what they want and what they are willing to do to get it. And the negotiation process is an intricate dance: you want to get …

Continue Reading →

That Third Kind Of Vet

Vet

Being able to properly vet might be the most important skill of the 21st Century. Not curing sick animals. Not retiring from military service. I’m talking about “subjecting to thorough examination or evaluation.” We’ve been trained to rely on experts to do this for us. If we go back 30 …

Continue Reading →

Does Moore’s Law Apply To People?

CPU

So Microsoft is changing the way they license users. Interesting to see that perhaps the balance of power has returned to the users. Software licensing has always been a strange animal. I recall well my days as an IT integrator and Managed Service Provider when I had to figure out the …

Continue Reading →

Raise Your Hand If You Haven’t Seen Casablanca

Shakespeare

One of the greatest movies ever made, yet I would wager too few people have seen it. It’s an old movie. It’s stale content. In a society that monetizes consumption, those responsible for marketing content give choices that involve profitable consumption — they’re not going to give us the loss …

Continue Reading →

2 Key Principles To Keep Your Small Business In Business

UPS

SMB stands for Small and Medium-sized Business. Today I want to talk to the small businesses. I’ve written a lot about cloud computing, backup strategies and disaster recovery .These are important topics for larger organizations. For smaller organizations, they are not important. They are critical. Small businesses are a cornerstone …

Continue Reading →

3 Infrastructure Reasons The Cloud Makes Sense For Application Development

Cloudshare

I don’t often blog on specific products or services but I when I recently saw the new partnership between IBM and Cloudshare for agile development I had an epiphany. What caught my attention was not the specific features of the individual products or the combined partnership but the logical application of technologies …

Continue Reading →