Is Knowing Which Song Comes Next A Critical 21st Century Skill?

Curation

I heard this new song by Jack White, Lazaretto. I’ve listened to it dozens of times. After the umpteenth time it occurred to me that what I really wanted was another song just like it. I wanted to know what song comes next. I tried Pandora and Spotify, but they just didn’t cut it. I Continue Reading →

One Step Ahead Of The Customer

Knowledge_worker

I often talk about my philosophy on blogging, that a blog post is a conversation. This one comes from a conversation with tech author and journalist Howard M. Cohen of HMC Write Now. We were discussing how, with the pace of innovation and evolution in the technology space, vendors and service providers sometimes find themselves in an interesting position — teaching and Continue Reading →

So You Want (A Piece) Of My Attention

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Back in 2011 I was trying to get a handle on the rapidly increasing velocity and agility of communications. Instagram was a new toy with a paltry market value south of $100 million, Android was changing the face of mobile, and Google+ was the new kid on the block.  It was posing a challenge for Continue Reading →

How Do You Eat A Software Implementation?

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How do you eat an elephant? One bite at a time. When it comes to software implementation projects, cloud changes things. Not everything, but a lot of things. Beyond the obvious impact on the need for a level of technology and technology management, there’s something else. With the consumerization of IT, it seems the cloud Continue Reading →

Two Paths To Targeted Advertising

Context Interest

Lately I’ve seen two paths to getting your advertising message to your target audience. They both have a measure of effectiveness and they both require an ever deepening understanding of your consumer — two paths to the same goal.  The challenge is matching content with context. With all the reality shows out there, I’m suggesting one Continue Reading →

Improvisation: We’re Social Media Jazz Musicians

Piano

When I talk to senior management in companies, whether it’s marketing, PR or customer service, I like to ask about how they’re integrating social within their organization. I get a common refrain. There’s always a pause, followed by an explanation as to why it’s difficult or risky. With all the highly publicized social gaffs it’s no Continue Reading →

The Reinvention Of Computer Science

Fortran Coding Form

I had the pleasure of attending an event, “New York: A City for Tech Innovation?” at the Roosevelt House Public Policy Institute at Hunter College recently, part of their Changing New York series. The main event was a panel discussion moderated by Manoush Zomorodi, host of WNYC’s “New Tech City,” which included lively discussion on Continue Reading →

Don’t You Know Who I Am?

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Don’t you know who I am? Big businesses, you can stop reading now. You have no excuse. But you small-to-midsize businesses — you SMB’s — I’m talking to you. A recent phone call got me thinking. I don’t usually answer the phone when I don’t recognize the caller but this time, for some reason, I did. Continue Reading →

Corporate Narrative: The Art of Corporate Storytelling

Aligned Corporate Narrative

This article first appeared as a guest post on Paul Greenberg’s ZDNET blog. It was a follow up to my post Brands, Narratives and Story Worlds. Many thanks to Paul for letting me tell my story. I know this post is long (twice my usual) but I hope it’s worth the trip.  Entertainment and corporate Continue Reading →

Looking Forward To 2014

A heartfelt “thank you” to all of you for your friendship, collaboration and patronage. 2013 was an exciting year for Intelligist Group and I owe a great deal of it to the incredible people with whom I connect on a daily basis. There were two big milestones for me this year: Corporate Narratives - In conjunction with Starlight Runner Continue Reading →