Two Paths To Targeted Advertising

Context Interest

Lately I’ve seen two paths to getting your advertising message to your target audience. They both have a measure of effectiveness and they both require an ever deepening understanding of your consumer — two paths to the same goal.  The challenge is matching content with context. With all the reality shows out there, I’m suggesting one Continue Reading →

Improvisation: We’re Social Media Jazz Musicians

Piano

When I talk to senior management in companies, whether it’s marketing, PR or customer service, I like to ask about how they’re integrating social within their organization. I get a common refrain. There’s always a pause, followed by an explanation as to why it’s difficult or risky. With all the highly publicized social gaffs it’s no Continue Reading →

The Reinvention Of Computer Science

Fortran Coding Form

I had the pleasure of attending an event, “New York: A City for Tech Innovation?” at the Roosevelt House Public Policy Institute at Hunter College recently, part of their Changing New York series. The main event was a panel discussion moderated by Manoush Zomorodi, host of WNYC’s “New Tech City,” which included lively discussion on Continue Reading →

Don’t You Know Who I Am?

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Don’t you know who I am? Big businesses, you can stop reading now. You have no excuse. But you small-to-midsize businesses — you SMB’s — I’m talking to you. A recent phone call got me thinking. I don’t usually answer the phone when I don’t recognize the caller but this time, for some reason, I did. Continue Reading →

Corporate Narrative: The Art of Corporate Storytelling

Aligned Corporate Narrative

This article first appeared as a guest post on Paul Greenberg’s ZDNET blog. It was a follow up to my post Brands, Narratives and Story Worlds. Many thanks to Paul for letting me tell my story. I know this post is long (twice my usual) but I hope it’s worth the trip.  Entertainment and corporate Continue Reading →

Looking Forward To 2014

A heartfelt “thank you” to all of you for your friendship, collaboration and patronage. 2013 was an exciting year for Intelligist Group and I owe a great deal of it to the incredible people with whom I connect on a daily basis. There were two big milestones for me this year: Corporate Narratives - In conjunction with Starlight Runner Continue Reading →

Is Real-time Engagement the new Real-time Marketing?

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While Real-time Marketing is considered nirvana for many brands, Real-time Engagement offers an ability to not only market to a fan base but to collaborate and engage with that community on an ongoing basis. If Real-time Marketing was 2013’s new Black, Real-time Engagement is the new Real-time Marketing. The Importance of Real-time Engagement The online Continue Reading →

The dark side of Buffer’s hack

At 2:30pm today I received a Facebook update from my Intelligist Group partner, Alan Berkson:  I know him. Well. As funny as it was, it’s not his humor. A quick glance at the source of the post was all I needed to know. He’d been hacked. More accurately, Buffer had been hacked. Buffer is Continue Reading →

The Institutional Technology Gap

404 Error

I was watching Twitter Co-Founder Biz Stone do an interview on a morning talk show recently. Just before the break they asked him about what he thought about the much maligned healthcare.gov debut. The response from Biz: “I think they should have just made a clever ‘I’m sorry our website is down’ error page. Here are Continue Reading →

Where Oh Where Is My Cloud Middleware?

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As I wrote in Who’s Dictating Cloud App’s in the Enterprise?, the “there’s an app for that” culture has trained us to find our own technology solutions to our problems. While it gives consumers a wonderful variety of solutions, this culture creates a challenge for businesses, with lots of data in disconnected application environments. These pockets Continue Reading →