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Shouldn’t Customer Service be a Marketing Opportunity?

  • Posted on July 7, 2010October 26, 2011
  • by Alan Berkson

How would Texas-native Michael Dell have responded had he known there was a Dell customer lending a hand in the Gulf cleanup who needed a little extra attention? What public relations opportunity was missed?

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Why is soccer so boring?

  • Posted on June 20, 2010April 18, 2012
  • by Alan Berkson

Nothing is inherently boring. Boredom represents a lack of understanding. Understanding is what creates interest, which creates excitement. All you need to do is create a desire to understand.

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  • Leadership

Leadership Lessons From Umpire Jim Joyce

  • Posted on June 3, 2010
  • by Alan Berkson

Jim Joyce may have gotten the call wrong, but he got it wrong for the right reason.

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