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4 Reasons I Like Twitter

  • Posted on July 29, 2010
  • by Alan Berkson

You can’t buy a Twitter follower list. You have to earn it.

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  • Customer Service

Good Security or Bad Security

  • Posted on July 26, 2010
  • by Alan Berkson

Just got this email from Verizon. My first reaction was why were they updating MY password? My second reaction was, how forward thinking to proactively address security issues.

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  • Marketing

Can’t We Make Webinars More Effective?

  • Posted on July 23, 2010
  • by Alan Berkson

When will sales and marketing departments realize that webinars can be so much more than Powerpoint presentations? It’s not about the technology anymore. The technology is out there and the audience is sophisticated enough to use it.

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  • CRM

Apply eBay Transaction Model to Customer Service?

  • Posted on July 21, 2010
  • by Alan Berkson

One of the principles of the Intelligist Group is the concept of Undiscovered Assets. During the weekly #custserv chat on Twitter hosted this Tuesday by Jeffrey Kingman and Marsha Collier I noticed a heated thread on getting feedback from customers. Here’s…

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  • Humor

What IS That Thing?

  • Posted on July 21, 2010
  • by Alan Berkson

“What IS that thing?”

“Huh?” we replied, in unison.

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  • Marketing

A Chink in the Apple Armor

  • Posted on July 20, 2010April 24, 2016
  • by Alan Berkson

There’s a chink in the armor. A blemish on the Apple mystique. Rather than accept responsibility for a problem with his product and maintain it’s elevated status, he’s “lowered” Apple and the iPhone to the level of every other Smartphone.

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  • CRM

Back In Business

  • Posted on July 17, 2010October 26, 2011
  • by Alan Berkson

Ahh…finally! At last our Intrepid Hero can get back to focusing on the reason he’s in Alabama in the first place – assisting with the oil spill cleanup effort.

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  • CRM

Dell Saga: You Can’t Make This Stuff Up

  • Posted on July 15, 2010March 13, 2012
  • by Alan Berkson

So I got a call last night from our Intrepid Hero. He said I have good news and bad news. The good news is you have a new blog post. The bad news, let me explain…

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  • Social Media

Social Media is the New Water Cooler

  • Posted on July 14, 2010
  • by Alan Berkson

I am an collaborative worker. I have always worked in office environments where there is a free flow of conversation: work and personal. In a normal office environment you talk about your day, discuss work issues, joke about what’s happening in the…

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  • CRM

Customer Service: The Saga Continues…

  • Posted on July 12, 2010October 26, 2011
  • by Alan Berkson

What’s wrong with this? Social Media gets eaten up by the old school support system. Instead of contacting the customer and getting the story straight, this person read the notes in the system and fell in with the same false assumptions and misdirected conclusions. Engaging in Social Media doesn’t automatically make your CRM more effective.

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