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Category: Social Media

  • IBM Midsize Business

Don’t Just Share, Give It Context

  • Posted on November 27, 2014March 14, 2019
  • by Alan Berkson

To Share Is Human; To Give Context, Divine.  We live in a world of abbreviated communications. In place of extended conversation we have text messages, 140 character tweets, and emoticons. While these shortcuts provide velocity to communications it’s often at…

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  • Customer Service

Improvisation: We’re Social Media Jazz Musicians

  • Posted on March 27, 2014June 1, 2016
  • by Alan Berkson

When I talk to senior management in companies, whether it’s marketing, PR or customer service, I like to ask about how they’re integrating social within their organization. I get a common refrain. There’s always a pause, followed by an explanation as…

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  • Corporate Story Worlds

Is Real-time Engagement the new Real-time Marketing?

  • Posted on December 10, 2013December 15, 2013
  • by Fred McClimans

While Real-time Marketing is considered nirvana for many brands, Real-time Engagement offers an ability to not only market to a fan base but to collaborate and engage with that community on an ongoing basis. If Real-time Marketing was 2013’s new…

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  • General

The dark side of Buffer’s hack

  • Posted on October 27, 2013October 27, 2013
  • by Fred McClimans

At 2:30pm today I received a Facebook update from my Intelligist Group partner, Alan Berkson:  I know him. Well. As funny as it was, it’s not his humor. A quick glance at the source of the post was all…

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  • Business Strategy

Instagram And The Art Of Negotiation

  • Posted on December 21, 2012December 21, 2012
  • by Alan Berkson

Negotiation is not black and white. It’s infinite shades of gray. However, it’s incumbent upon each party in the negotiation to understand two important positions: what they want and what they are willing to do to get it. And the…

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  • IBM Midsize Business

The Age of Twitter’s Platform

  • Posted on July 5, 2012January 4, 2013
  • by Alan Berkson

As usual, Fred McClimans got me to thinking with this blog post in a tweet: Are we witnessing the beginning of the profitability of Twitter AND the end of its present value? @berkson0 @nigelcameron — FRED MCCLIMANS (@fredmcclimans) June 30,…

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  • Marketing

OK, I get Pinterest now

  • Posted on May 14, 2012
  • by Alan Berkson

I believe in serendipity. For some time now I’ve been puzzled by Pinterest. The massive popularity and implications of value proposition seemed to be tantalizingly out of reach. I get it now. Or, at least a part of it.  Let me…

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  • Business Strategy

Influence Measurement Optimization™

  • Posted on June 4, 2011August 2, 2011
  • by Alan Berkson

There’s lot’s of discussion – pro and con – about trying to measure influence, particularly in social media. The ability to accurately capture, analyze and rank influence is extraordinarily valuable. The key word is “accurately.” There are many vendors (Klout,…

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  • Business Strategy

Social Media has leveled the playing field. What’s your game plan?

  • Posted on February 3, 2011March 29, 2012
  • by Alan Berkson

So we have a challenging dichotomy: there’s a fear in social media that we’re giving too much away, but content seems to be the currency. I wrote a blog a while back called The Age of Thought Leadership in which I discuss the concept of knowledge abundance vs, knowledge scarcity. Which side are you on? Does it matter?

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  • General

3 Reasons YOU Are Not A Thought Leader

  • Posted on November 16, 2010June 11, 2011
  • by Alan Berkson

A while back I wrote a blog called The Age of Thought Leadership. Sometimes, to define something, it helps to define what it is NOT, so I thought I’d have a little fun. I hope you take it in the spirit in which is was intended.

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