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Author: Fred McClimans

  • Corporate Story Worlds

Is Real-time Engagement the new Real-time Marketing?

  • Posted on December 10, 2013December 15, 2013
  • by Fred McClimans

While Real-time Marketing is considered nirvana for many brands, Real-time Engagement offers an ability to not only market to a fan base but to collaborate and engage with that community on an ongoing basis. If Real-time Marketing was 2013’s new…

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  • General

The dark side of Buffer’s hack

  • Posted on October 27, 2013October 27, 2013
  • by Fred McClimans

At 2:30pm today I received a Facebook update from my Intelligist Group partner, Alan Berkson:  I know him. Well. As funny as it was, it’s not his humor. A quick glance at the source of the post was all…

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  • Business Strategy

5 Keys to a Solid Press Release

  • Posted on September 24, 2013September 29, 2013
  • by Fred McClimans

Writing a great press release isn’t always easy, but it doesn’t need to be complicated. Too often we think of a press release as the “announcement” and try to include far more than is necessary. In reality, the press release…

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  • Customer Service

Customer Service is NOT a Department at my Local VW Dealer

  • Posted on August 8, 2013August 9, 2013
  • by Fred McClimans

Customer service is one of the core elements that help shape a customer’s pre and post-sale experience – here’s a personal example of embedded customer service in action.

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