Intelligent Catalyst

Insight Vision Innovation

Menu
Skip to content
  • Home
  • About
  • About the Author – Alan Berkson
  • About the Author – Fred McClimans
  • Guest Bloggers
  • Polls

Category: Sales

  • Business Strategy

Social Media has leveled the playing field. What’s your game plan?

  • Posted on February 3, 2011March 29, 2012
  • by Alan Berkson

So we have a challenging dichotomy: there’s a fear in social media that we’re giving too much away, but content seems to be the currency. I wrote a blog a while back called The Age of Thought Leadership in which I discuss the concept of knowledge abundance vs, knowledge scarcity. Which side are you on? Does it matter?

Read More
  • Business Strategy

Who’s Going To Read My Blog?

  • Posted on October 13, 2010July 10, 2017
  • by Alan Berkson

When I talk to my clients about blogging the first question I get is “who’s going to read it?” It’s a reasonable question and a reasonable concern. It’s just the wrong question.

Read More
  • Business Strategy

Dark Matter and Invisible Thought Leaders

  • Posted on October 8, 2010June 20, 2013
  • by Alan Berkson

He exerts tremendous influence over the purchasing decisions of his social circle, yet he is invisible to all the machinations of corporate marketing. He is an Invisible Thought Leader.

Read More
  • Sales

Is It OK for me to watch my sales guy go down in a ball of flames?

  • Posted on August 4, 2010May 3, 2016
  • by Alan Berkson

Babe Ruth struck out 1,330 times, but he also hit a lot of home runs! If your sales people are not striking out, they’re probably only going after the “sure things” (aka the low hanging fruit).

Read More
  • Marketing

Can’t We Make Webinars More Effective?

  • Posted on July 23, 2010
  • by Alan Berkson

When will sales and marketing departments realize that webinars can be so much more than Powerpoint presentations? It’s not about the technology anymore. The technology is out there and the audience is sophisticated enough to use it.

Read More
  • Sales

Why is soccer so boring?

  • Posted on June 20, 2010April 18, 2012
  • by Alan Berkson

Nothing is inherently boring. Boredom represents a lack of understanding. Understanding is what creates interest, which creates excitement. All you need to do is create a desire to understand.

Read More

Search Intelligent Catalyst Blog

Subscribe

Enter your email address

Recent Posts

  • Getting Ready For The MSP
  • The Weakest Point of Most IT Organizations
  • Farewell to Windows 2003 Server, Hello Cloud
  • An Open Letter to Managed Services Buyers and Sellers
  • The 4 Roles Of The Modern MSP

Categories

Follow @berkson0

© Copyright 2023 – Intelligent Catalyst
Retina Theme by WPAisle ⋅ Powered by WordPress