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Tag: ALAN BERKSON

  • Corporate Narrative

Corporate Narrative: The Art of Corporate Storytelling

  • Posted on January 21, 2014January 21, 2014
  • by Alan Berkson

This article first appeared as a guest post on Paul Greenberg’s ZDNET blog. It was a follow up to my post Brands, Narratives and Story Worlds. Many thanks to Paul for letting me tell my story. I know this post…

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  • Business Strategy

Looking Forward To 2014

  • Posted on January 6, 2014April 24, 2016
  • by Alan Berkson

A heartfelt “thank you” to all of you for your friendship, collaboration and patronage. 2013 was an exciting year for Intelligist Group and I owe a great deal of it to the incredible people with whom I connect on a…

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  • Business Strategy

Instagram And The Art Of Negotiation

  • Posted on December 21, 2012December 21, 2012
  • by Alan Berkson

Negotiation is not black and white. It’s infinite shades of gray. However, it’s incumbent upon each party in the negotiation to understand two important positions: what they want and what they are willing to do to get it. And the…

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  • Education

That Third Kind Of Vet

  • Posted on December 20, 2012September 21, 2015
  • by Alan Berkson

Being able to properly vet might be the most important skill of the 21st Century. Not curing sick animals. Not retiring from military service. I’m talking about “subjecting to thorough examination or evaluation.” We’ve been trained to rely on experts…

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  • IBM Midsize Business

Does Moore’s Law Apply To People?

  • Posted on December 20, 2012May 18, 2013
  • by Alan Berkson

So Microsoft is changing the way they license users. Interesting to see that perhaps the balance of power has returned to the users. Software licensing has always been a strange animal. I recall well my days as an IT integrator and…

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  • Media

Raise Your Hand If You Haven’t Seen Casablanca

  • Posted on December 19, 2012
  • by Alan Berkson

One of the greatest movies ever made, yet I would wager too few people have seen it. It’s an old movie. It’s stale content. In a society that monetizes consumption, those responsible for marketing content give choices that involve profitable…

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  • IBM Midsize Business

Who’s Dictating Cloud App’s in the Enterprise?

  • Posted on June 11, 2012July 10, 2017
  • by Alan Berkson

My name is Alan Berkson and I’m a cloud-aholic. I Dropboxed my SkyDrive and CRM’ed my Evernote into my Google Apps mailbox. I’m a victim of cloud sprawl. Are you with me on this one? I am experiencing cloud application overload.…

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  • Technology

I Now Have A Cloud. All Is Well.

  • Posted on May 29, 2012May 29, 2012
  • by Alan Berkson

Many years (decades?) ago, my father said to me: The world is going to end, not with a bang, but because no one will know how to fix anything anymore. I’m not going to to talk about the disposable society…

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  • IBM Midsize Business

Loose Lips Sink Ships

  • Posted on May 24, 2012July 17, 2014
  • by Alan Berkson

Technology makes life easier. And more often we are less aware of what we are giving away for that ease. Beyond the privacy concerns of the big social platforms, businesses are struggling with the confluence of pervasive communications, Big Data, consumerization of IT, privacy…

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  • Marketing

OK, I get Pinterest now

  • Posted on May 14, 2012
  • by Alan Berkson

I believe in serendipity. For some time now I’ve been puzzled by Pinterest. The massive popularity and implications of value proposition seemed to be tantalizingly out of reach. I get it now. Or, at least a part of it.  Let me…

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