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Tag: Branding

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Clash Of The Brands

  • Posted on August 22, 2011August 23, 2011
  • by Alan Berkson

There's a storm brewing in corporate circles. No, it's not about jobs, benefits or compensation. It's at the core of the nature of employment. It's setting the stage for a new kind of challenge, or perhaps, conflict. It has always…

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  • Business Strategy

Is It What You Have Done Or What You Can Do?

  • Posted on April 12, 2011November 1, 2011
  • by Alan Berkson

One of the biggest challenges in selling professional services is dealing with buyers’ preconceptions of who is best qualified to help them. It seems most buyers want to find something more than someone who has done it before. They want…

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