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Category: Influence

  • Business Strategy

5 Keys to a Solid Press Release

  • Posted on September 24, 2013September 29, 2013
  • by Fred McClimans

Writing a great press release isn’t always easy, but it doesn’t need to be complicated. Too often we think of a press release as the “announcement” and try to include far more than is necessary. In reality, the press release…

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  • Business Strategy

Can you make something trend?

  • Posted on April 30, 2012March 16, 2013
  • by Alan Berkson

Why do things trend? I’m trying to wrap my head around what is, for me, a very interesting question. I was recently involved in a well-meaning effort by some people with very large hearts to create awareness around what many believe…

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  • Influence

Mentoring, Networking and Innovation

  • Posted on October 17, 2011May 8, 2013
  • by Alan Berkson

This post, co-authored by Alan Berkson with Fred McClimans, originally appeared on October 2, 2011 in  PR Conversations. It has been reprinted and updated here.   History is filled with examples of linkages between networking, mentoring and innovation, but over the…

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  • Influence

Mentoring, Networking and Innovation

  • Posted on October 4, 2011October 17, 2011
  • by Alan Berkson

I co-authored a post this week for PR Conversations with Fred McClimans on the impact and role of mentoring. Here is an excerpt. You can find the full article here.  Excerpt: The “hyper-connected” generation Technology, pervasive communication and the global availability of…

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  • Influence

Clash Of The Brands

  • Posted on August 22, 2011August 23, 2011
  • by Alan Berkson

There's a storm brewing in corporate circles. No, it's not about jobs, benefits or compensation. It's at the core of the nature of employment. It's setting the stage for a new kind of challenge, or perhaps, conflict. It has always…

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  • Business Strategy

Turn On, Check In, Hang Out

  • Posted on August 1, 2011November 9, 2011
  • by Alan Berkson

What do social check-in’s have to do with “influence”? This was the basis for a recent conversation  I had with Fred McClimans of the McClimans Group. Check out Fred’s most recent post “Are We Ready to Add Cause to Social Check-Ins?” to get…

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  • Influence

Influence Measurement Optimization™ 2 – Rise of the Mathematicians

  • Posted on July 19, 2011July 20, 2011
  • by Alan Berkson

This is a follow up to my recent post Influence Measurement Optimization™. There was a lot of discussion surrounding the initial post, so I thought I’d expand on it a bit (with a little nudge from Jonny Bentwood of Edelman.…

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  • Business Strategy

Influence Measurement Optimization™

  • Posted on June 4, 2011August 2, 2011
  • by Alan Berkson

There’s lot’s of discussion – pro and con – about trying to measure influence, particularly in social media. The ability to accurately capture, analyze and rank influence is extraordinarily valuable. The key word is “accurately.” There are many vendors (Klout,…

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