Tag Archives: Imo

Influence Measurement Optimization™ 2 – Rise of the Mathematicians

This is a follow up to my recent post Influence Measurement Optimization™. There was a lot of discussion surrounding the initial post, so I thought I’d expand on it a bit (with a little nudge from Jonny Bentwood of Edelman. Thanks, Jonny). You Can’t Measure Influence There. I said it. At least not empirically. There Continue Reading →

Influence Measurement Optimization™

There’s lot’s of discussion – pro and con – about trying to measure influence, particularly in social media. The ability to accurately capture, analyze and rank influence is extraordinarily valuable. The key word is “accurately.” There are many vendors (Klout, Peerindex, et al) trying to figure this out. Recently Klout came up with a +K Continue Reading →