Large enterprises have wrestled with massive amounts of data for a long time. As technology migrates out of the IT department and into the boardroom for many businesses, it’s creating complications and confusion in many areas. There is a rush to process all this data to get answers. The challenge: what are the right questions? Big … Continue Reading →
Tag Archives: Influence
Can you make something trend?
Why do things trend? I’m trying to wrap my head around what is, for me, a very interesting question. I was recently involved in a well-meaning effort by some people with very large hearts to create awareness around what many believe is a very important topic. For a short period of time we appeared on the radar … Continue Reading →
Mentoring, Networking and Innovation
This post, co-authored by Alan Berkson with Fred McClimans, originally appeared on October 2, 2011 in PR Conversations. It has been reprinted and updated here. History is filled with examples of linkages between networking, mentoring and innovation, but over the centuries the knowledge acquisition ecosystem has changed considerably. There was a time when this process was slow … Continue Reading →
Let’s Call It What It Is: Pervasive Communication
I don’t want to talk about social media. I don’t want to talk about social business. I don’t want to talk about social enterprise. At least not in the context which many people seem to be using it these days. Businesses are not social. People are social. Supreme Court precedent aside, businesses are not people, at … Continue Reading →
Mentoring, Networking and Innovation
I co-authored a post this week for PR Conversations with Fred McClimans on the impact and role of mentoring. Here is an excerpt. You can find the full article here. Excerpt: The “hyper-connected” generation Technology, pervasive communication and the global availability of “any information everywhere” have had a negative impact on the state of mentorships. Twenty years … Continue Reading →
Clash Of The Brands
There's a storm brewing in corporate circles. No, it's not about jobs, benefits or compensation. It's at the core of the nature of employment. It's setting the stage for a new kind of challenge, or perhaps, conflict. It has always been the goal of corporate relations – Analyst Relations/Customer Relations/Investor Relations/Public Relations, even Sales and … Continue Reading →
Turn On, Check In, Hang Out
What do social check-in’s have to do with “influence”? This was the basis for a recent conversation I had with Fred McClimans of the McClimans Group. Check out Fred’s most recent post “Are We Ready to Add Cause to Social Check-Ins?” to get a sense of the evolution of social check-in. Have you checked in lately? Foursquare, Gowalla? Facebook, … Continue Reading →
Influence Measurement Optimization™ 2 – Rise of the Mathematicians
This is a follow up to my recent post Influence Measurement Optimization™. There was a lot of discussion surrounding the initial post, so I thought I’d expand on it a bit (with a little nudge from Jonny Bentwood of Edelman. Thanks, Jonny). You Can’t Measure Influence There. I said it. At least not empirically. There … Continue Reading →
Influence Measurement Optimization™
There’s lot’s of discussion – pro and con – about trying to measure influence, particularly in social media. The ability to accurately capture, analyze and rank influence is extraordinarily valuable. The key word is “accurately.” There are many vendors (Klout, Peerindex, et al) trying to figure this out. Recently Klout came up with a +K … Continue Reading →
Dark Matter and Invisible Thought Leaders
He exerts tremendous influence over the purchasing decisions of his social circle, yet he is invisible to all the machinations of corporate marketing. He is an Invisible Thought Leader. … Continue Reading →
