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Category: UX/CX

  • Customer Service

Apple’s Advantage Is Not Technology Or Design

  • Posted on September 3, 2013September 3, 2013
  • by Alan Berkson

Apple’s got a lead. It’s not technology. It’s not design. It’s customer service and customer experience. The battle for dominance in the smartphone market and the consumer “computing” device — including laptops, tablets and everything in between — is being fought…

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  • Customer Service

Good Customer Service Has No Price. It’s Priceless.

  • Posted on August 27, 2013August 28, 2013
  • by Alan Berkson

A tale of two restaurants. I was chatting with my brother recently and he related two customer service stories that made me think about the relationship between price and value. And that low cost doesn’t mean low value or poor…

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  • Customer Service

Customer Service is NOT a Department at my Local VW Dealer

  • Posted on August 8, 2013August 9, 2013
  • by Fred McClimans

Customer service is one of the core elements that help shape a customer’s pre and post-sale experience – here’s a personal example of embedded customer service in action.

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