Many businesses suffer from an affliction known as “marketing myopia“, a term ably presented and explored by Theodore Levitt in Harvard Business Review. A central component of Levitt’s essay is the danger in focusing on products rather than customers. While this…
Tag: Business Strategy
So, yes, a long time ago I applied for a job at CA. I recently received an email (see picture below) that said: Dear Alan, We noted your interest in CA Technologies career opportunities and that you’ve previously applied to…
Looking Forward To 2012 A heartfelt thank you to all of you with whom I’ve had the opportunity to connect over this past year: for your friendship, your collaboration and your patronage. Intelligist Group has some really strong momentum heading…
What could you learn if you sat down with your toughest critics, your mind open and your mouth shut?
So we have a challenging dichotomy: there’s a fear in social media that we’re giving too much away, but content seems to be the currency. I wrote a blog a while back called The Age of Thought Leadership in which I discuss the concept of knowledge abundance vs, knowledge scarcity. Which side are you on? Does it matter?