Large enterprises have wrestled with massive amounts of data for a long time. As technology migrates out of the IT department and into the boardroom for many businesses, it’s creating complications and confusion in many areas. There is a rush…
Tag: Klout
This is a follow up to my recent post Influence Measurement Optimization™. There was a lot of discussion surrounding the initial post, so I thought I’d expand on it a bit (with a little nudge from Jonny Bentwood of Edelman.…
There’s lot’s of discussion – pro and con – about trying to measure influence, particularly in social media. The ability to accurately capture, analyze and rank influence is extraordinarily valuable. The key word is “accurately.” There are many vendors (Klout,…