SMB stands for Small and Medium-sized Business. Today I want to talk to the small businesses. I’ve written a lot about cloud computing, backup strategies and disaster recovery .These are important topics for larger organizations. For smaller organizations, they are…
Tag: Small Business
Many businesses suffer from an affliction known as “marketing myopia“, a term ably presented and explored by Theodore Levitt in Harvard Business Review. A central component of Levitt’s essay is the danger in focusing on products rather than customers. While this…