Many businesses suffer from an affliction known as “marketing myopia“, a term ably presented and explored by Theodore Levitt in Harvard Business Review. A central component of Levitt’s essay is the danger in focusing on products rather than customers. While this…
Tag: Theodore Levitt
As usual, Fred McClimans got me to thinking with this blog post in a tweet: Are we witnessing the beginning of the profitability of Twitter AND the end of its present value? @berkson0 @nigelcameron — FRED MCCLIMANS (@fredmcclimans) June 30,…