Category Archives: Business Strategy

There IS No Channel

Channels

Back in 2011 I first wrote about pervasive communications and how one of the challenges it presented was chaos: “The challenge now is pervasive communication has become chaotic — the sprawl of communication mediums offer competing, yet similar functions. Conversations now leap among platforms and channels with an unprecedented fluidity — a Twitter update engenders an SMS text which leads to Continue Reading →

Pervasive Media And The Now Generation

UbiquitousAvailability

As much as we think we’re approaching maturity in our ability to create multi-platform content we are still a long way from fully understanding the true potential. Back in the 50′s I Love Lucy was a groundbreaking television show. Among many other firsts, it was the first show to be shot in front of a Continue Reading →

So You Want (A Piece) Of My Attention

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Back in 2011 I was trying to get a handle on the rapidly increasing velocity and agility of communications. Instagram was a new toy with a paltry market value south of $100 million, Android was changing the face of mobile, and Google+ was the new kid on the block.  It was posing a challenge for Continue Reading →

Two Paths To Targeted Advertising

Context Interest

Lately I’ve seen two paths to getting your advertising message to your target audience. They both have a measure of effectiveness and they both require an ever deepening understanding of your consumer — two paths to the same goal.  The challenge is matching content with context. With all the reality shows out there, I’m suggesting one Continue Reading →

Corporate Narrative: The Art of Corporate Storytelling

Aligned Corporate Narrative

This article first appeared as a guest post on Paul Greenberg’s ZDNET blog. It was a follow up to my post Brands, Narratives and Story Worlds. Many thanks to Paul for letting me tell my story. I know this post is long (twice my usual) but I hope it’s worth the trip.  Entertainment and corporate Continue Reading →

Looking Forward To 2014

A heartfelt “thank you” to all of you for your friendship, collaboration and patronage. 2013 was an exciting year for Intelligist Group and I owe a great deal of it to the incredible people with whom I connect on a daily basis. There were two big milestones for me this year: Corporate Narratives - In conjunction with Starlight Runner Continue Reading →

Is Real-time Engagement the new Real-time Marketing?

Stopwatch2

While Real-time Marketing is considered nirvana for many brands, Real-time Engagement offers an ability to not only market to a fan base but to collaborate and engage with that community on an ongoing basis. If Real-time Marketing was 2013’s new Black, Real-time Engagement is the new Real-time Marketing. The Importance of Real-time Engagement The online Continue Reading →

5 Keys to a Solid Press Release

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Writing a great press release isn’t always easy, but it doesn’t need to be complicated. Too often we think of a press release as the “announcement” and try to include far more than is necessary. In reality, the press release is just one element of a successful announcement. Over the years I’ve written many press releases Continue Reading →

I Make Pancakes. What Do You Do?

It’s tough to get people excited about too many things at once. What I have found, though, is people remember the things that make ME the most excited.
Sound familiar? So I try to keep it simple. When it comes to food, I make breakfast. And for breakfast, I make pancakes. Continue Reading →

#Narrative: Throwing Bourbon On The Fire

Makers Mark

From a minor tweet about the length of time it takes to char a barrel for making bourbon to a congratulatory tweet from KFC… How Maker’s Mark missed the mark with their brand strategy. (Note: Date sequences have been adjusted to highlight flows of conversations and threaded discussions) Continue Reading →