Category Archives: Business Strategy

Two Paths To Targeted Advertising

Context Interest

Lately I’ve seen two paths to getting your advertising message to your target audience. They both have a measure of effectiveness and they both require an ever deepening understanding of your consumer — two paths to the same goal.  The challenge is matching content with context. With all the reality shows out there, I’m suggesting one Continue Reading →

Corporate Narrative: The Art of Corporate Storytelling

Aligned Corporate Narrative

This article first appeared as a guest post on Paul Greenberg’s ZDNET blog. It was a follow up to my post Brands, Narratives and Story Worlds. Many thanks to Paul for letting me tell my story. I know this post is long (twice my usual) but I hope it’s worth the trip.  Entertainment and corporate Continue Reading →

Looking Forward To 2014

A heartfelt “thank you” to all of you for your friendship, collaboration and patronage. 2013 was an exciting year for Intelligist Group and I owe a great deal of it to the incredible people with whom I connect on a daily basis. There were two big milestones for me this year: Corporate Narratives - In conjunction with Starlight Runner Continue Reading →

Is Real-time Engagement the new Real-time Marketing?

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While Real-time Marketing is considered nirvana for many brands, Real-time Engagement offers an ability to not only market to a fan base but to collaborate and engage with that community on an ongoing basis. If Real-time Marketing was 2013’s new Black, Real-time Engagement is the new Real-time Marketing. The Importance of Real-time Engagement The online Continue Reading →

5 Keys to a Solid Press Release

NewsGoogleS

Writing a great press release isn’t always easy, but it doesn’t need to be complicated. Too often we think of a press release as the “announcement” and try to include far more than is necessary. In reality, the press release is just one element of a successful announcement. Over the years I’ve written many press releases Continue Reading →

I Make Pancakes. What Do You Do?

It’s tough to get people excited about too many things at once. What I have found, though, is people remember the things that make ME the most excited.
Sound familiar? So I try to keep it simple. When it comes to food, I make breakfast. And for breakfast, I make pancakes. Continue Reading →

#Narrative: Throwing Bourbon On The Fire

Makers Mark

From a minor tweet about the length of time it takes to char a barrel for making bourbon to a congratulatory tweet from KFC… How Maker’s Mark missed the mark with their brand strategy. (Note: Date sequences have been adjusted to highlight flows of conversations and threaded discussions) Continue Reading →

The New FUD: Full Unwanted Disclosure

NO FUD

Here’s a lesson in managing corporate narrative in the age of pervasive communications. Continue Reading →

Looking Forward To 2013

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Many thanks to all with whom I’ve had the opportunity to connect over this past year: for your friendship, your collaboration and your patronage. Intelligist Group has lots of exciting plans for 2013 and I owe a great deal of it to the incredible people I connect with on a daily basis. As we continue to Continue Reading →

Instagram And The Art Of Negotiation

Negotiation is not black and white. It’s infinite shades of gray. However, it’s incumbent upon each party in the negotiation to understand two important positions: what they want and what they are willing to do to get it. And the negotiation process is an intricate dance: you want to get the best deal you can Continue Reading →