While Real-time Marketing is considered nirvana for many brands, Real-time Engagement offers an ability to not only market to a fan base but to collaborate and engage with that community on an ongoing basis. If Real-time Marketing was 2013’s new…
Author: Fred McClimans
At 2:30pm today I received a Facebook update from my Intelligist Group partner, Alan Berkson:  I know him. Well. As funny as it was, it’s not his humor. A quick glance at the source of the post was all…
Writing a great press release isn’t always easy, but it doesn’t need to be complicated. Too often we think of a press release as the “announcement” and try to include far more than is necessary. In reality, the press release…
Customer service is one of the core elements that help shape a customer’s pre and post-sale experience – here’s a personal example of embedded customer service in action.