Back in 2011 I first wrote about pervasive communications and how one of the challenges it presented was chaos: “The challenge now is pervasive communication has become chaotic — the sprawl of communication mediums offer competing, yet similar functions. Conversations now leap among platforms…
As much as we think we’re approaching maturity in our ability to create multi-platform content we are still a long way from fully understanding the true potential. Back in the 50’s I Love Lucy was a groundbreaking television show. Among…
Back in 2011 I was trying to get a handle on the rapidly increasing velocity and agility of communications. Instagram was a new toy with a paltry market value south of $100 million, Android was changing the face of mobile,…
Lately I’ve seen two paths to getting your advertising message to your target audience. They both have a measure of effectiveness and they both require an ever deepening understanding of your consumer — two paths to the same goal. The…
This article first appeared as a guest post on Paul Greenberg’s ZDNET blog. It was a follow up to my post Brands, Narratives and Story Worlds. Many thanks to Paul for letting me tell my story. I know this post…
A heartfelt “thank you” to all of you for your friendship, collaboration and patronage. 2013 was an exciting year for Intelligist Group and I owe a great deal of it to the incredible people with whom I connect on a…
While Real-time Marketing is considered nirvana for many brands, Real-time Engagement offers an ability to not only market to a fan base but to collaborate and engage with that community on an ongoing basis. If Real-time Marketing was 2013’s new…
Writing a great press release isn’t always easy, but it doesn’t need to be complicated. Too often we think of a press release as the “announcement” and try to include far more than is necessary. In reality, the press release…
It’s tough to get people excited about too many things at once. What I have found, though, is people remember the things that make ME the most excited.
Sound familiar? So I try to keep it simple. When it comes to food, I make breakfast. And for breakfast, I make pancakes.
From a minor tweet about the length of time it takes to char a barrel for making bourbon to a congratulatory tweet from KFC… How Maker’s Mark missed the mark with their brand strategy. (Note: Date sequences have been adjusted to highlight flows of conversations and threaded discussions)