Writing a great press release isn’t always easy, but it doesn’t need to be complicated. Too often we think of a press release as the “announcement” and try to include far more than is necessary. In reality, the press release…
Category: Influence
Why do things trend? I’m trying to wrap my head around what is, for me, a very interesting question. I was recently involved in a well-meaning effort by some people with very large hearts to create awareness around what many believe…
This post, co-authored by Alan Berkson with Fred McClimans, originally appeared on October 2, 2011 in PR Conversations. It has been reprinted and updated here. History is filled with examples of linkages between networking, mentoring and innovation, but over the…
I co-authored a post this week for PR Conversations with Fred McClimans on the impact and role of mentoring. Here is an excerpt. You can find the full article here. Excerpt: The “hyper-connected” generation Technology, pervasive communication and the global availability of…
There's a storm brewing in corporate circles. No, it's not about jobs, benefits or compensation. It's at the core of the nature of employment. It's setting the stage for a new kind of challenge, or perhaps, conflict. It has always…
What do social check-in’s have to do with “influence”? This was the basis for a recent conversation I had with Fred McClimans of the McClimans Group. Check out Fred’s most recent post “Are We Ready to Add Cause to Social Check-Ins?” to get…
This is a follow up to my recent post Influence Measurement Optimization™. There was a lot of discussion surrounding the initial post, so I thought I’d expand on it a bit (with a little nudge from Jonny Bentwood of Edelman.…
There’s lot’s of discussion – pro and con – about trying to measure influence, particularly in social media. The ability to accurately capture, analyze and rank influence is extraordinarily valuable. The key word is “accurately.” There are many vendors (Klout,…