To Share Is Human; To Give Context, Divine. We live in a world of abbreviated communications. In place of extended conversation we have text messages, 140 character tweets, and emoticons. While these shortcuts provide velocity to communications it’s often at…
Lately I’ve seen two paths to getting your advertising message to your target audience. They both have a measure of effectiveness and they both require an ever deepening understanding of your consumer — two paths to the same goal. The…
When I talk to senior management in companies, whether it’s marketing, PR or customer service, I like to ask about how they’re integrating social within their organization. I get a common refrain. There’s always a pause, followed by an explanation as…
Writing a great press release isn’t always easy, but it doesn’t need to be complicated. Too often we think of a press release as the “announcement” and try to include far more than is necessary. In reality, the press release…
I believe in serendipity. For some time now I’ve been puzzled by Pinterest. The massive popularity and implications of value proposition seemed to be tantalizingly out of reach. I get it now. Or, at least a part of it. Let me…
So we have a challenging dichotomy: there’s a fear in social media that we’re giving too much away, but content seems to be the currency. I wrote a blog a while back called The Age of Thought Leadership in which I discuss the concept of knowledge abundance vs, knowledge scarcity. Which side are you on? Does it matter?
A while back I wrote a blog called The Age of Thought Leadership. Sometimes, to define something, it helps to define what it is NOT, so I thought I’d have a little fun. I hope you take it in the spirit in which is was intended.
When I talk to my clients about blogging the first question I get is “who’s going to read it?” It’s a reasonable question and a reasonable concern. It’s just the wrong question.
He exerts tremendous influence over the purchasing decisions of his social circle, yet he is invisible to all the machinations of corporate marketing. He is an Invisible Thought Leader.
A recent announcement about the debut of RIM’s iPad Challenger made me think about just how much RIM is falling behind with their mobile devices and whether they are even focusing on the right business. Are they a device company or are they a mobile infrastructure company?