To Share Is Human; To Give Context, Divine. We live in a world of abbreviated communications. In place of extended conversation we have text messages, 140 character tweets, and emoticons. While these shortcuts provide velocity to communications it’s often at…
Lately I’ve seen two paths to getting your advertising message to your target audience. They both have a measure of effectiveness and they both require an ever deepening understanding of your consumer — two paths to the same goal. The…
While Real-time Marketing is considered nirvana for many brands, Real-time Engagement offers an ability to not only market to a fan base but to collaborate and engage with that community on an ongoing basis. If Real-time Marketing was 2013’s new…