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Tag: Content marketing

  • IBM Midsize Business

Don’t Just Share, Give It Context

  • Posted on November 27, 2014March 14, 2019
  • by Alan Berkson

To Share Is Human; To Give Context, Divine.  We live in a world of abbreviated communications. In place of extended conversation we have text messages, 140 character tweets, and emoticons. While these shortcuts provide velocity to communications it’s often at…

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  • Corporate Narrative

Two Paths To Targeted Advertising

  • Posted on March 30, 2014
  • by Alan Berkson

Lately I’ve seen two paths to getting your advertising message to your target audience. They both have a measure of effectiveness and they both require an ever deepening understanding of your consumer — two paths to the same goal.  The…

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  • Corporate Story Worlds

Is Real-time Engagement the new Real-time Marketing?

  • Posted on December 10, 2013December 15, 2013
  • by Fred McClimans

While Real-time Marketing is considered nirvana for many brands, Real-time Engagement offers an ability to not only market to a fan base but to collaborate and engage with that community on an ongoing basis. If Real-time Marketing was 2013’s new…

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